TOTAL Schmierstoffe

When the mailman brings pizza

It is always nice, especially in this era during which we are daily submerged by emails, to find something tangible on one’s desk. This was one of the thoughts that inspired us during the planning of a mailing for TOTAL Schmierstoffe (lubricants). And since we are invariably happy when hot pizzas are delivered in the agency, the final concept was almost unavoidable: we will send out pizza boxes! This way we had all in one; packaging, letter and alluring teaser – only the delicious content was omitted, but it was only a call away for the addresses. 

The best in all this was probably imagining the German mailmen suddenly walking around looking like pizza delivery boys.