Kramer Verlag

Henry Ford’s „Half the money I spend on advertising is waste, and the problem is I do not know which half.“ belongs to the legendary quotes of the advertising sector. This old wisdom inspired us to create a playful mailing where the recipient could literally throw away one half of the message. 

It didn’t matter which part remained, the customer kept the right one in any case since each half led to a microsite — where the communication continued online. Just this once it did not matter which half was „wasted“.